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Research papers

Understanding the public radio listener and subscriber

The following paper demonstrates how applied research conducted with Public radio listeners was used to expand listener appeal and increase binding opportunities for a leading public radio station in New York City. By using research to construct...

Catalogue: ESOMAR/ARF Seminar 1999: Radio On The World Stage
Authors: Michael Cohen, Sarah Peterson
June 15, 1999
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Citation

Cohen and Peterson (1999a, June 15). Understanding the public radio listener and subscriber. ANA - ESOMAR. Retrieved May 02, 2024, from


https://ana.esomar.org/documents/understanding-the-public-radio-listener-and-subscriber